Today, tourist destinations must stay very attentive to the behavior and preferences of their visitors and target audience. To make this easier, we bring you this video that summarizes the key trends in this regard, which we can outline in these four points:
- Limited Time for Planning: Today’s travelers barely have time to plan their getaway.
- Experience Over Products: They prefer living an experience rather than acquiring a product, meaning they prioritize knowledge over material possession.
- Personalized Experiences: They seek personalized and tailored experiences, as well as discovering the most unknown attractions.
- Reconnect with Nature: They choose to reconnect with nature and practice sustainable tourism.
If you want to delve deeper into these trends, don’t hesitate to watch the following excerpt from our webinar “Digital Strategies for Destinations: Routes Like Never Before“:
